Product Designer (Dogpatch Agency)
SaaS, Enterprise Software
OVERVIEW
This project focuses on designing an enterprise task and ticket management platform built to support large-scale organizational workflows. The system was developed for a large organization comprising more than thirty subsidiary companies and serving over 40,000 employees. It is used to manage tasks, tickets, and operational workflows across diverse teams and departments, where clarity, scalability, and consistency are critical.
As a Product Designer and Project Manager, I led both the design direction and project execution under agency Dogpatch.design. The goal was to create a structured and scalable system that simplifies coordination, improves visibility, and enables efficient workflow management across complex organizational environments.
PROBLEM
Managing tasks and tickets across a large enterprise environment resulted in coordination breakdowns, unclear ownership, and limited visibility into work progress. Workflows were fragmented across teams, making it difficult to track dependencies and maintain alignment. The absence of clear role structures and inconsistent task flows increased confusion, while poor visibility into status created delays in decision-making. As the volume of tasks grew, users faced high cognitive load when managing parallel workflows, reducing efficiency and overall productivity.
SOLUTION
The solution approached the platform as a system-level interaction problem, focusing on how teams coordinate, prioritize, and execute work. I led the design of structured workflows aligned with clear roles and responsibilities, improving ownership and accountability across teams. The information architecture was refined to enhance task visibility and streamline navigation. Clear status indicators and feedback systems were introduced to support real-time tracking and decision-making. By simplifying interactions and organizing complex data into a cohesive system, the platform enables users to manage high volumes of work with greater clarity, efficiency, and control.
